An Insight into buying a woman flowers: A recent consumer research has shown that buying flowers for your woman will make a lasting impression, showing that 92% of women can remember the last time they received flowers, and 89% say receiving fresh flowers makes them feel special. "If the way to a man's heart is through his stomach, then the pathway to a woman's heart is through her other senses," says Cole, author of Flower Power. "Fresh flowers are a sensual gift that can express any emotion so simply – with just a little knowledge and a phone call to your online florist shop." Research shows that 96% of women like to receive flowers when they're not expecting them. "Guys should know that they don't have to wait for a special occasion to give flowers," Cole says. "Make an occasion by sending flowers to the woman in your life, just because. They'll never forget it."